Monday 23 September 2013

Genre Benders: A speculative approach to fiction


THERE was a time when all ‘genre’ fiction was regarded with haughty disdain by librarians and publishers of quality, realistic literary works. As more people learned to read, however, access to books was no longer the privilege of scholarly bureaucrats and popular fiction was born. 

In order to feed the voracious appetites of patrons and readers respectively, more novels were commissioned and written in a wide variety of subjects, themes, structures and functions. This led to the classification of popular fiction into subject matter or ‘genre’ as we know it.

Publishers rely on strict classification for promotion and marketing. Bookshops require that each new work of fiction is labelled with a ‘genre’ in order to maximise readership and revenue. By placing a book on the right section of the right shelf eases access to buyers’ preferences, thereby increasing sales. Libraries need a classification system by which to help their patrons choose what they want to read.

This has been the traditional way of the fiction market for a very long time and authors whose works crossed those fixed genres had a high chance of being turned down by publishers for the sole reason of failing to belong on a shelf.

Only a few years ago, most speculative, or cross-genre, fiction was sniffed at by many publishers who couldn’t see past their profit and loss accounts to take the risk of baffling bookshops and libraries with works they could not label. A similar treatment was given to erotica which was deemed only to be read by dirty old men in raincoats.

The very word ‘speculative’ denotes conjecture, chance, theory over practicality and a high risk of loss, suggesting that whoever dreamed up that category had a very cynical view of crossing stereotypical classifications. That said, there have been some very successful novels written in this sub-genre of general fiction but they are few in comparison to other more traditional genres.

Speculative fiction, as a concept, has been around for millennia. It was written by the great Greek dramatists and by Shakespeare long before Robert Henlein wrote Life-Line. In fact, every work of fiction can be said to contain a speculative element, no matter how subtle. It is only since the ’40s that the term has been further stretched and distorted to include an element of fantasy, sci-fi, horror or paranormal in the narrative.

The coming of the mighty Amazon, has opened the minds of publishers as well as the locks to their submission gates to speculative fiction as reader trends have demonstrated a hearty appetite for the genre. As superheroes, vampire-slayers and boy wizards wage war against evil in contemporary or dystopian societies - and also on far-off planets - on television, cinema, computer and hand-held screens, spec-fic novels are being gobbled up by new fans and are even appealing to younger readers who would otherwise say that books are for bores and losers.

E-pub websites have revolutionised the publishing business in that readers are now choosing what they want to read as opposed to publishers telling them what they should. The effect has been brutal on the established publishing houses who are all reeling in the wake of the e-book explosion and the movement away from the traditional business model. Without the watchdog of a publisher, however, the absence of quality in many self-published books is a serious cause for concern as is the saturation of the market by thousands of new books being published every day that is giving readers too much choice.

For authors, the likes of Amazon, Smashwords and FeedARead have granted them that freedom of expression that traditional publishing houses have denied them. Now anyone can be an author. Amazon et al have no limitations to their lists, no selection process and no submission constraints. They don’t discriminate on quantity or even quality but instead allow readers to enforce the rules.

Whether this is good or bad is a completely different subject for debate, suffice it to say that now every book has a chance to be read and speculative fiction in all its many guises has an undeniable position on the shelves of quality literature.

2 comments:

Rosemary Gemmell said...

I think it's great that authors have much more choice these days but, yes, it means too many books fighting for recognition, and others which need editing!

Sara Bain said...

I think a virtual slush pile is developing!